Three palm-lined blocks hold LA’s highest concentration of glamour, luxury, and celebrity history. Welcome to Rodeo Drive in Beverly Hills, where luxury shopping meets Hollywood folklore, and every storefront tells a story that rivals the merchandise inside.

Sure, you’ve seen Rodeo Drive in movies like Pretty Woman, but this iconic stretch between Wilshire Boulevard and Santa Monica Boulevard offers way more than window shopping. From cobblestone European streets to a yellow Rolls-Royce that draws hundreds of daily photos to Michelin-starred dining and completely free experiences, Rodeo Drive packs serious entertainment into just three blocks.

Whether you’re splurging at Tiffany & Co. or soaking up the Beverly Hills atmosphere without spending a dime, this guide reveals the best things to do on and near Rodeo Drive.

Ready to see it all? See Rodeo Drive on our Hollywood, Beverly Hills, & Celebrity Homes Open Air Tour. Cruise past celebrity homes and get photos of iconic LA landmarks like the Hollywood Sign and the Beverly Hills sign! 

The Three Blocks That Define Luxury

Rodeo Drive runs just three blocks from Wilshire Boulevard north to Santa Monica Boulevard. This compact stretch is one of the world’s densest concentrations of designer boutiques. The Beverly Wilshire Hotel anchors the southern end at Wilshire Boulevard, setting the tone before you even step onto Rodeo Drive itself.

The surrounding Golden Triangle district—bounded by Wilshire Boulevard, Santa Monica Boulevard, and North Crescent Drive—creates an enclave where luxury retail thrives. You can walk the entire length of Rodeo Drive in under 10 minutes, but most visitors spend hours exploring storefronts, sidewalk cafes, and hidden courtyards.

This concentrated layout makes Rodeo Drive easy to navigate. You won’t need a map or transportation between shops. Everything sits within easy walking distance, from Chanel at the southern end to smaller boutiques near Santa Monica Boulevard.

Rodeo Drive History and Hollywood Connection

Rodeo Drive emerged as a luxury shopping destination in the 1960s when European fashion houses began opening American outposts here. The street’s transformation accelerated through the 1970s and 80s as Beverly Hills became synonymous with Hollywood wealth.

Pretty Woman cemented Rodeo Drive’s place in pop culture. The 1990 film turned the street into a global symbol of high-end shopping and Los Angeles luxury. Scenes of Julia Roberts navigating boutiques with shopping bags introduced millions of viewers to Rodeo Drive’s mystique.

The Rodeo Drive Walk of Style honors fashion icons with plaques embedded in the sidewalk. You’ll find tributes to designers like Giorgio Armani, Tom Ford, and Donatella Versace—complete with personal quotes and signatures. Think of it as fashion’s version of the Hollywood Walk of Fame, celebrating the industry’s most influential names.

Luxury Shopping Destinations on Rodeo Drive

Iconic Flagship Boutiques

The biggest names in fashion line Rodeo Drive with flagship stores designed to impress. These retail spaces are architectural statements with interiors that feel more like galleries than shops.

• Chanel – Classic French fashion house with ready-to-wear, handbags, and jewelry (handbags start around $3,000+). Walk-ins welcome.
• Gucci – Italian luxury brand featuring clothing, leather goods, and accessories (belts and small accessories from $400+). Walk-ins welcome.
• Louis Vuitton – Iconic luggage and leather goods with signature monogram pieces (small bags from $1,500+). Walk-ins are welcome, though lines can form during peak hours.
• Hermès – Ultra-luxury French house known for Birkin bags and silk scarves (scarves from $400+, bags require waitlists). Walk-ins welcome for browsing.
• Cartier – Fine jewelry and luxury watches (Love bracelets from $1,500+). Walk-ins welcome, appointments recommended for high-value purchases.
• Tiffany & Co. – American jewelry institution with engagement rings and signature blue box pieces (silver jewelry from $200+). Walk-ins welcome.
• House of Dior – Four-floor flagship with ready-to-wear, accessories, and Monsieur Dior restaurant on the third floor (small leather goods from $500+). Walk-ins are welcome for shopping and dining.

Some stores carry exclusive items you won’t find anywhere else, including limited-edition handbags, custom jewelry pieces, and seasonal collections that debut on Rodeo Drive before other locations. Window shopping here means seeing fashion’s latest statements firsthand.

Two Rodeo Drive: European-Style Shopping

Two Rodeo is a cobblestone shopping plaza designed to evoke a European streetscape. The complex sits just off Rodeo Drive proper, accessible via Via Rodeo—a curved, pedestrian-only walkway that climbs gently upward.

• Versace – Bold Italian fashion with Medusa logo pieces and statement designs (accessories from $400+). Walk-ins welcome.
• Jimmy Choo – British luxury shoe brand known for stilettos and evening wear footwear (shoes from $600+). Walk-ins welcome.
• Lanvin – Oldest French fashion house still in operation, offering elegant ready-to-wear (clothing from $800+). Walk-ins welcome.

The fountain at Two Rodeo is one of the most photographed spots in Beverly Hills. Visitors gather here for photos with the Via Rodeo sign visible in the background. The setting feels removed from typical Los Angeles streetscapes, with covered walkways, ornate streetlamps, and architectural details that reference Italian and French design.

Architectural Gems While You Shop

Anderton Court stands out as Frank Lloyd Wright’s final Los Angeles building. Located at 328 North Rodeo Drive, the structure features Wright’s signature geometric lines and an innovative ramp design instead of traditional stairs.

• Givenchy at Anderton Court – French haute couture in Frank Lloyd Wright’s 1952 building with signature spiral ramp instead of stairs (clothing from $1,000+). Walk-ins welcome.

The ramp spirals upward through the building’s interior, creating a shopping experience unlike any other on the street. Wright designed the building in 1952, and it remains one of the most architecturally significant retail spaces in Beverly Hills.

Dining on and Near Rodeo Drive

Upscale Dining Options

You can take a break from shopping without leaving the luxury behind. Several high-end restaurants sit right on or just off Rodeo Drive, offering everything from steakhouse fare to French cuisine.

• CUT by Wolfgang Puck – Located inside the Beverly Wilshire Hotel, this modern steakhouse serves premium cuts and an extensive wine list. Expect to spend $100-150+ per person. Reservations strongly recommended.
• THEBlvd – Also at the Beverly Wilshire, THEBlvd offers Mediterranean-inspired dishes with patio seating overlooking Rodeo Drive. Great for people-watching during lunch. $50-80 per person. Walk-ins accepted but reservations preferred.
• 208 Rodeo Restaurant – Sits above the Two Rodeo plaza with views of the European-style courtyard. Italian-American menu with fresh pastas and grilled dishes. $60-90 per person. Reservations recommended.
• Monsieur Dior – Third floor of the House of Dior flagship. French cuisine in an elegant setting where fashion meets fine dining. $70-100 per person. Reservations required.
• The Hideaway – Inside the Rodeo Collection at 421 North Rodeo Drive. Known for their tequila selection with “push for tequila” buttons at each table. Mexican-inspired menu in a relaxed atmosphere. $40-70 per person. Walk-ins welcome.

Budget-Friendly Dining Near Rodeo Drive

Not every meal on your Beverly Hills visit needs to cost $100. Several more affordable options sit within walking distance of Rodeo Drive.

• Urth Caffé – Organic coffee and casual cafe fare about a 5-minute walk away at 267 South Beverly Drive. Known for Spanish lattes and healthy lunch options. $15-25 per person. Expect lines during peak hours.
• Lorenzo – Sandwich shop and Italian deli serving fresh-made sandwiches, salads, and prepared foods. Perfect for a quick lunch. $12-20 per person. Walk-ins only.
• The Cheese Store of Beverly Hills – Gourmet market with prepared sandwiches, salads, and imported cheeses. Great for putting together a picnic. $10-18 per person. Walk-ins only.

These spots let you refuel without the Beverly Wilshire price tag, then get back to exploring Rodeo Drive and the surrounding area.

Free Things to Do on Rodeo Drive

Window Shopping and Photo Opportunities

Rodeo Drive doesn’t charge admission. You can spend an entire afternoon walking the street, admiring window displays, and soaking up the atmosphere without spending a dollar.

Best photo spots include:

• Two Rodeo fountain – The most photographed spot in Beverly Hills, with the Via Rodeo sign and European cobblestones as your backdrop
• Palm-lined boulevard – Classic Southern California shots with luxury storefronts
• Designer window displays – Especially stunning during holiday seasons

 
Visit in the morning for better lighting and fewer people blocking your shots. Late afternoon golden hour brings out the best colors.

Celebrity spotting happens here, though it’s never guaranteed. Weekday mornings offer your best chances when fewer tourists crowd the sidewalks. Be respectful—Beverly Hills takes privacy seriously.

House of Bijan’s Yellow Rolls-Royce

A bright yellow Rolls-Royce sits permanently parked outside the House of Bijan boutique at 420 North Rodeo Drive. The matching yellow parking meter adds to the display’s appeal. Both serve as a tribute to designer Bijan Pakzad, who became known for his extravagant style.

This car ranks as one of the most photographed vehicles on Rodeo Drive. You can snap photos anytime you walk by, even though the House of Bijan boutique itself operates by appointment only and holds the distinction of being one of the world’s most expensive clothing stores.

Rodeo Drive Walk of Style

Fashion icons receive permanent recognition along Rodeo Drive through plaques embedded in the sidewalk. The Walk of Style functions as fashion’s answer to the Hollywood Walk of Fame.

You’ll find tributes to designers including:

• Giorgio Armani
• Tom Ford
• Donatella Versace
• Salvatore Ferragamo
• Valentino Garavani

Each plaque includes the honoree’s signature and a personal quote about fashion or their design philosophy. The plaques are scattered along the three-block stretch, so keep your eyes on the ground as you walk.

Beverly Wilshire Hotel

The Beverly Wilshire anchors the southern end of Rodeo Drive at Wilshire Boulevard. This historic hotel achieved worldwide fame as the filming location for Pretty Woman.

You can walk into the lobby without being a guest. The crystal chandelier and seasonal floral displays create an atmosphere of old Hollywood glamour. Security is present but discreet—as long as you’re respectful, you’re welcome to admire the space and take photos.

Best Things to Do Near Rodeo Drive in Beverly Hills

Celebrity Homes and Guided Tours

Beverly Hills is famous for celebrity homes, and dozens of mansions sit just minutes from Rodeo Drive. While you can drive through residential areas on your own, guided tours offer context, history, and better chances of seeing notable properties.

Our Hollywood, Beverly Hills, & Celebrity Homes Open Air Tour takes you through Rodeo Drive and Beverly Hills, showing you celebrity homes while guides share stories about the area’s history and famous residents.

For more background on Beverly Hills architecture and notable addresses, check out our posts on 15 famous celebrity homes!

Greystone Mansion and Park

Greystone Mansion sits just a few miles from Rodeo Drive in the Beverly Hills hills. This historic 1920s estate features 55 rooms, formal gardens, and sweeping views of Los Angeles.

The grounds are open to the public and free to explore. You’ll recognize locations from films like The Big Lebowski, There Will Be Blood, and X-Men. The mansion appears in dozens of movies and TV shows, making it a favorite for film location enthusiasts.

Highlights include:

• Formal gardens – Terraced lawns, fountains, and manicured hedges
• City views – Overlooks from Beverly Hills to downtown LA
• Tudor Revival architecture – One of the finest examples in Southern California

Interior tours run occasionally but require advance booking. The grounds alone offer plenty to see during a visit.

The Witch’s House (Spadena House)

The Spadena House sits at the corner of Walden Drive and Carmelita Avenue in Beverly Hills. This fairytale-style cottage looks like it came straight out of a storybook with its warped roof, crooked windows, and irregular stonework.

Built in 1921 as a movie set office, the house was moved to its current location in Beverly Hills in the 1930s. The distinctive architecture makes it one of the most photographed homes in the area. You can’t go inside—it’s a private residence—but the exterior alone is worth the detour.

The house is about a 10-minute drive from Rodeo Drive. Park on the street and snap photos from the sidewalk. The owners are accustomed to visitors, but be respectful of the property and neighborhood.

Beverly Hills Sign

The iconic Beverly Hills Sign sits at the corner of Santa Monica Boulevard and North Beverly Drive, about a 10-minute walk from Rodeo Drive. This classic photo opportunity marks one of the most recognized symbols of the city.

The sign features manicured gardens and flowers that change seasonally. It’s particularly photogenic during golden hour when the lighting brings out the vibrant colors. You’ll often see wedding parties and tourists lining up for photos here.

Grab the perfect photo of the Beverly Hills sign on our Hollywood, Beverly Hills, & Celebrity Homes Open Air Tour. The tour includes a dedicated photo stop here before continuing through celebrity neighborhoods and iconic LA landmarks.

You can also walk from Rodeo Drive if you’re exploring on your own. Head north on Rodeo Drive to Santa Monica Boulevard, then east a few blocks. See our guide to the best views in Los Angeles for more iconic LA photo spots.

Virginia Robinson Gardens

Virginia Robinson Gardens offers a quieter alternative to crowded tourist spots. This 6-acre estate features botanical gardens, a Mediterranean-style villa, and one of the oldest residential gardens in Beverly Hills.

The gardens include:

• Palm forest – Over 1,000 varieties of palms
• Australian garden – Rare eucalyptus and native plants
• Pool terrace – Historic Art Deco design
• Rose garden – Seasonal blooms

Admission requires reservations and includes a guided tour of both the gardens and mansion interior. The tour takes about 90 minutes. Visitor numbers are limited, so the experience feels intimate.

Cultural Attractions Near Rodeo Drive

Miracle Mile and Museum Row

Museum Row sits along Wilshire Boulevard, about a 10-minute drive east of Rodeo Drive. This stretch is home to some of Los Angeles’s best cultural institutions, making it easy to combine luxury shopping with world-class art and film history.

Key museums include:

• LACMA (Los Angeles County Museum of Art) – The largest art museum in the western United States, featuring everything from ancient artifacts to contemporary installations. The iconic Urban Light installation of vintage streetlamps out front is one of LA’s most photographed artworks.
• Academy Museum of Motion Pictures – Opened in 2021, this museum celebrates film history with rotating exhibits, costumes, props, and interactive displays. The building itself is architecturally stunning with a glass sphere addition.
• La Brea Tar Pits – Active paleontological site where Ice Age fossils are still being discovered. The adjacent museum showcases saber-toothed cats, mammoths, and other prehistoric creatures found in the tar.

All three museums sit within walking distance of each other on Museum Row. Plan at least 2-3 hours if you want to visit one thoroughly. LACMA and the Academy Museum both require advance ticket purchases.

Evening Entertainment Options

The Groundlings Theatre sits in the Melrose District, about 15 minutes from Rodeo Drive. This legendary improv and sketch comedy theater launched the careers of Will Ferrell, Kristen Wiig, Lisa Kudrow, and dozens of other comedy stars.

Shows run most evenings with a mix of improv performances and scripted sketch comedy. Tickets typically range from $15-30, making it an affordable evening option after a day in Beverly Hills. The intimate theater seats fewer than 100 people, creating an up-close comedy experience you won’t get at larger venues.

Shows are best for adults—content can get edgy and inappropriate for younger audiences. Check the schedule and book tickets online before your visit, as popular weekend shows often sell out.

Planning Your Visit to Rodeo Drive

Best Time to Visit Rodeo Drive

Weekday mornings offer the best experience on Rodeo Drive. Visit between 10 AM and noon for smaller crowds, easier parking, and a more relaxed browsing atmosphere. Most stores open by 10 AM, and you’ll have the sidewalks mostly to yourself before lunch crowds arrive.

Weekends bring significantly more tourists, especially Saturday afternoons. The street comes alive with energy, but expect lines at popular boutiques and crowded photo spots. If you enjoy people-watching and don’t mind the bustle, weekend visits work well.

Holiday decorations transform Rodeo Drive from late November through early January with elaborate light displays and themed window presentations. December evenings showcase the lighting at its best, though parking becomes more challenging. Night visits any time of year offer elegant ambiance and crowd-free photo opportunities, though stores will be closed.

Visiting Los Angeles in 2026? Check out our complete guide to major LA events in 2026 to plan your trip around the biggest happenings in the city.

Getting to Rodeo Drive in Beverly Hills

Parking options include:

• City parking structures on Beverly and Canon Drives (first 2 hours free, then $3 per hour)
• Metered street parking along surrounding blocks ($2-4 per hour)
• Valet parking at the Beverly Wilshire Hotel ($20-30)

The Beverly Hills Trolley runs free service through the Golden Triangle district Tuesday through Saturday, making a loop every 10-15 minutes. It’s convenient if you’re staying nearby or visiting multiple Beverly Hills locations.

Want to skip the travel stress? Our Hollywood, Beverly Hills, & Celebrity Homes Open Air Tour takes you through Rodeo Drive and includes a stop at the Beverly Hills Sign! This highly-rated tour departs hourly from Hollywood Boulevard and twice daily from Santa Monica. 

Perfect Walking Route

1. Start at the Beverly Wilshire Hotel at Rodeo Drive and Wilshire Boulevard. Walk through the lobby to see the crystal chandelier and seasonal floral displays.
2. Walk north up Rodeo Drive from Wilshire to Santa Monica Boulevard. Window shop along the way, stopping at boutiques that interest you. The most iconic stores cluster in the first two blocks.
3. Detour onto Via Rodeo midway up the street to explore Two Rodeo and photograph the fountain.
4. Continue to Santa Monica Boulevard, then turn right and walk about 5 blocks east to the Beverly Hills Sign for photos.
5. Return via Beverly Drive or Canon Drive (one block east or west of Rodeo). Stop at Urth Caffé on Beverly Drive or Sprinkles Cupcakes on Little Santa Monica Boulevard.

The full loop takes 45-60 minutes without stopping, but most visitors spend 2-4 hours exploring stores, taking photos, and grabbing lunch.

Rodeo Drive Shopping and Etiquette Tips

What to Expect

Most Rodeo Drive boutiques welcome browsers, though a few operate differently. House of Bijan requires appointments and caters exclusively to high-net-worth clients. Some high-end jewelers prefer appointments for serious purchases but allow walk-ins for browsing.

Dress codes aren’t strictly enforced, but Rodeo Drive leans formal. You’ll feel more comfortable in business casual or smart casual attire. That said, plenty of tourists walk the street in jeans and sneakers without issue. Sales associates respond to all visitors professionally regardless of what you’re wearing.

Photography policies vary by store. Most boutiques allow photos of storefronts and window displays but prohibit interior photography. Ask before taking pictures inside any store. Respect signs that indicate no photography—these policies protect both brand image and customer privacy.

Budget-Conscious Options

Window shopping costs nothing and remains one of Rodeo Drive’s most popular activities. You can spend hours admiring displays, soaking up the atmosphere, and people-watching without entering a single store.

Free experiences include:

• Walking the three-block stretch and exploring side streets
• Photographing the Beverly Hills Sign and Two Rodeo fountain
• Viewing the Rodeo Drive Walk of Style plaques
• Admiring Frank Lloyd Wright’s Anderton Court architecture
• Visiting the Beverly Wilshire Hotel lobby

 

Affordable nearby dining at Urth Caffé, Lorenzo, and Sprinkles Cupcakes lets you experience Beverly Hills without luxury restaurant prices. Many visitors combine window shopping with budget-friendly meals to keep costs manageable.

Hidden Gems and Insider Tips

Rodeo Collection Courtyard

The Rodeo Collection at 421 North Rodeo Drive houses over 45 boutiques in a single complex. This multi-level shopping center feels less touristy than the main street, with smaller designers and contemporary brands alongside established luxury names.

The Hideaway restaurant inside the Rodeo Collection offers a unique feature—”push for tequila” buttons at each table that summon servers with tequila selections. The Mexican-inspired menu and relaxed atmosphere provide a break from formal Beverly Hills dining. Most tourists miss this spot entirely, making it a true insider option.

The complex includes private salon spaces, jewelry designers, and custom clothiers that cater to local clientele rather than tourists. You’ll find more personalized service and fewer crowds here.

Best Photo Spots Beyond the Obvious

The Torso sculpture on Rodeo Drive near Dayton Way makes for striking photos, especially at night when dramatic lighting highlights its form. Most visitors walk past without noticing this public art installation.

Architectural details deserve a closer look. Zoom in on Art Deco building facades, decorative ironwork, and unique storefront designs. These details tell Rodeo Drive’s story better than wide street shots that every tourist takes.

Seasonal floral displays appear throughout the year at various locations along Rodeo Drive. The city changes these regularly, creating fresh photo opportunities beyond the standard Beverly Hills Sign shot. Look for flower boxes, hanging baskets, and planted medians that add color to your photos.

See Rodeo Drive, Celebrity Homes, and Hollywood’s Best

Our Hollywood, Beverly Hills, & Celebrity Homes Open Air Tour takes you beyond Rodeo Drive’s storefronts. You’ll stop at the Beverly Hills Sign for photos, cruise past celebrity mansions in the hills, and see the Hollywood Sign, Sunset Strip, and Mulholland Drive—all with a local guide sharing stories you won’t find anywhere else.

The tour departs hourly from Hollywood Boulevard and twice daily from Santa Monica. Our small-group open-air vans access areas big buses can’t reach, getting you closer to celebrity gates and hidden viewpoints.

Book your tour to see Rodeo Drive, celebrity homes, and Hollywood’s best landmarks—all in one day.